![]() Marketing has existed in one form or another since the dawn of capitalism itself. And it’ll exist as long as there are products and services for sale. That said (Talk Business 360), it does evolve and adapt to the world around it. Billboards and signage were followed by radio ads, which led to television spots, and finally, to the digital marketing we see today. Remains the same (Talk Business 360 TV: right product, right person, right time. Marketing is nothing if not able to go with the flow. So what’s next for it as we enter 2019? Here are three trends to keep an eye on in the coming year. As the year is about to end and it’s time to set up new trends in all spaces of life. As the new year is just a few days away we have some new digital trends for 2019 that one should adopt. You can find many new digital marketing trends and strategies which are evolving in this current high-tech situation. This internet-connected era and businesses now need to use them to succeed in their efforts because what worked for you in the last year may not work in this new year. Here are some new marketing trends that you should be looking out for in 2019 Artificial Intelligence = AI is slowly taking over the world with the human jobs. AI will help you analyze the consumer behavior and the search patterns, utilizing data from social media platforms and blog posts which will help businesses understand how the users and customers will find their products and services. Businesses that will adopt AI in 2019 will save costs and accelerate the growth by getting an edge over the competitors. Chatbots = Chatbots are really an important part of digital marketing and they will continue to be in 2019. This AI based technology gives the facility of instant messaging in real-time with the customers or site visitors. Around 80% of the savvy businesses are already using or plan to use chatbots by 2020. Most of the customers prefer interacting with chatbots as they are pretty much responsive, answers are prompt, accurately recall the entire buying history and the best part is that they don’t lose patience. These virtual assistants offer an outstanding customer service, meeting customers expectations and automating the repetitive tasks so that you can focus on the important tasks. Personalization = If you are looking out to make a difference in 2019, all you need to do is personalize your marketing – and which means personalized content, products, and more. With the availability of data like the purchase history, consumer behavior and links clicked, the custom content has never been easy. Personalization always helps in advancing the customer relationship. The power of personalization is already being leveraged by businesses like Netflix and Amazon. When your login in your Netflix account, it immediately shows the evidence of all: banner, carousels, order, artwork, text and search that has been personalized for you. Programmatic advertising means making use of AI for automating ad buying to target specific audiences. One of the best examples is the real-time bidding or auctions. This automation is more efficient and faster, which means that it has higher conversions and lower customer acquisition costs. The face of digital advertising has been changing very swiftly and by 2020 you may find much more use of digital display ads. This is a new trend which the market would be turning the markets soon. Social Media Stories Stories are one getting popular on social media, this is one of the important marketing formats that marketers should consider in their digital marketing strategy. Making use of live video is one of the most profitable social rollouts. It also helps in engagement promotion and creating brand awareness. The concept of “My Story” was invented by Snapchat and after that Instagram & Facebook introduced them. YouTube has now unveiled their own story format called “Reels”. These stories disappear after a period of time, so this is a good opportunity for marketeers to make use of it. This story can consist of various things like the story behind creating the product, reviews of the product and services or just use something creative. 2019 will be more about better customer experience with personalization, automation & AI technology. All you need to do is get better at producing custom and conversational content especially audio and video content for sharing with the targeted audience.
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Airs the third Thursday of the month at 8:30 p.m. on WGTE TV This new 30-minute, magazine-style program looks at regional trends, innovation, technology and leadership in northwest Ohio and southeast Michigan. Host Kristi Hoffman is an award-winning television host and producer, author, and CEO of Total Package Global, a professional and personal development corporation. Encore presentations the first Sunday of the month at 11:00 a.m. Source Covintus is a software development company. They will bring your dream into reality. By using easy to use portal you will get a quick free estimate. You will be helped by delivery manager who will be in contact with you from start to finish. Professional developers and designers will make your software according to your expectation. You will get update every week and until you are satisfied you don’t have to pay. Recently Covintus is featured on TALK BUSINESS 360 TV. Chris Trebour President of Covintus gave one on one interview which was shown during October of 2018 on American Airlines in 15k flights.
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